M.A.C Cosmetics x eL Seed

Trendsetting makeup brand M.A.C Cosmetics commissioned me to write their global press release of the exclusive new collection M.A.C x eL Seed with famed French-Tunisian artist and sculptor eL Seed in April 2019. The brief was to find parallels between art and cosmetics. The creative storytelling compromised of highlighting the brand’s core message of their continued championing of the world’s most talented artists, eL Seed’s humanistic vision, and how the eL Seed x M.A.C would empower the creativity of makeup enthusiasts around the globe.

Subsequently, the copy appeared on M.A.C Cosmetics as the global tagline for the range: The makeup artistry of trendsetting M∙A∙C Cosmetics meets the vision of Dubai-based French-Tunisian street artist and sculptor eL Seed. M·A·C eL Seed encourages you to take control of your image.

The incredibly successful messaging featured on leading media organisations such as Vogue, Harpers Bizarre, Hype Bae, Mashable, That Art Gorgeous and CIIN Magazine, amongst many others.