Trendsetter M.A.C. Cosmetics and multi-talented superstar Cyrine Abdelnour came together to launch the Rose-Gilded Glam Collection in April 2019 featuring a stunning, limited edition Eye Palette. I was commissioned to create the storytelling and the social media copy for the range that was created for Middle Eastern skin tones and featured fashion-forward rose-gold metallics.
The mega-successful campaign resonated across the region after it was picked by Harpers Bazaar Arabia, Mojeh, Pop Sugar, Fashion Republic, Emirates Woman and Vogue.